This walkthrough is for the game Demolition city.

Levels 1-10:

Levels 11-20:

This walkthrough will show you how to navigate the city in the game Youda Legend.

This walkthrough is for the game Traffic Slam.

In-game advertising has become the standard in the market but there are several companies who provide it. The largest two are Mochi and CPMstar. While Mochi has a variety of services, for sponsors, its CPMStar that should be favored. Armorgames and some other large sponsors do not allow Mochi on their sites but are open to Star.

Star is better for sponsors generally because it offers shared revenue which means you can get part of the in-game ad revenue from the game whereas sponsors get none of it with Mochi. Star has a special system in place for this. Since the potential for in-game ad revenue can be quite large on a good game, this can make quite a difference in the time in takes to get a return on your investment into a game.

The other reason is that Star’s Ads are just better and more tolerable than Mochis. Many of mochi’s ads talk(like that Lysol commercial). Ads with sounds are just plain annoying to developers, sponsors, publishers, and most importantly, players. None of Star’s ads so far talk and they are all targeted towards gamers, which makes them superior.

For developers that need to or really want to use mochi’s services such as leaderboards, Mochi is the obvious choice. However, if your games get a large percentage of Non US and UK traffic, CPMSTAR is also the better choice. Unlike Mochi, they have ads for all countries. After talking to developers who use both Star and Mochi and get alot of international traffic, I found that the average eCPM for star is 3-4 times higher than Mochi overall and infinitely higher for Non-US/Western Europe countires(since Mochi’s eCPM for those countries ia almost 0.00). If you develop games in other languages aside from english, star is the way to go. Even if the sponsor is getting 30%-50% of in-game revenue, you will still be making more because of the high eCPM. My own mochi eCPM drops to less than 10 cents many days because of the geographical location of players. After checking with other authors who use star and have geographically diverse locations for players, their eCPM was on average twice to three times mine.

Looking at those results, its clear which one I should use in the future. I will probably make a mochi version to take a advantage of their distribution system but the main version I will distribute will be with CPMSTAR.

I will be testing star with my next few games in the coming weeks and will post results here(can’t vouch for shared ad revenue because I sponsor my own games and get 100% of everything).

This is a walkthrough/strategy for Warfare 1944.

Click to see U.S. Campaigns:

Click me, I am a walkthrough

German Missions:

Click me, I am a walkthrough

So, I’ve been looking at people’s sponsorship adventures over at talk-arcades and other publisher places and a lot of people have been sponsoring — and not with much luck. Usually the budget is pretty low, less than $500. Lots of people say that is the minimum to sponsoring a half-decent game. Whoever said that either does not know what they are talking about or are just trying to get sponsors to spend more money.

$500 is not the minimum. It could be if you only look at games that have bids and ignore whatever else is there. There are lots of decently good games at FGL that just sit there without any bids for months. Its your wanting to find a bargain, those are the places to go. Look for games with good Graphics and presentation that hasn’t gotten a bid for a month or two and go after those. The usual bid I place is around $100-$125 for these games. I’ve been able to get exclusive source for such games for around $150-$200. Its not a killer deal, but its much better than a lot of the deals I see go down. Once you have exclusive source, you can easily build another game on the engine.

Also, once you see a counter-bid, do not bid up the game. I found that a lot of the time, the developer will accept my bid over the higher bid for some odd reason. Some of the time its because they have trouble with the other sponsor. A lot of the time I’m guessing is that they got a friend of used a sponsor account themselves to bid the game up and the bid isn’t real. This has happened many times just before my bid expires. Yes, you will lose some games this way, but you will still get quite a few of them.

Sometimes you have to bargain a bit, but usually its best to stick to your original price. Make sure the game you are bidding on is worth it. A good measure is if you can make the amount you put in back in 6 months or so. You need a short payback period so you can keep a steady flow of games coming from your site. Follow a strict set of disciplined rules when bidding on games and stick with that system. Do not waver or it won’t work for you.

Finally do not sponsor any games that have Mochi-Coins in them unless you are getting a cut on the coin-sale. They are just a bad deal. Its not worth spending money just to send people to register at Mochigames.com.

The last tip is try to pick up Niche games if you can. Car games, tower defense games, shooting games, and some puzzle games will get many more views than other games of similar quality. Sometimes its worth it to bid slightly more on those. Hopefully after reading this, people won’t bid several hundred or up to $1000 on a game that eventually gets less than a 3 on Newgrounds. Those games are essentially worthless. I made the mistake of purchasing a few such games early on and lost a decent deal of money that way.

Happy sponsoring.